Shoes are an essential everyday product that people use to protect and comfort the foot, as well as use as a fashion statement. For this project, I designed a Nike sneaker that was promoting breast cancer awareness for the month of October and would mainly be used by women for marathons. I chose to name it the Breast Cancer Awareness Collection, a line under the Awareness Collection, which would help promote other types of illnesses and disabilities. I designed the shoe, branding, packaging, and a fictional advertisement.