Many companies rely heavily on product catalogs to showcase their products and accompany them at large conventions across the country. For this project, I created the Sydney & Co, a hypothetical beauty and cosmetics brand and designed the product catalog and a tradeshow booth. I decided to keep the logo simple and use a serif type lock-up with a black and white color scheme. In the product catalog, I used various shapes to highlight each product and its’ description. The tradeshow booth was very straightforward with the company logo and some featured products displayed on the front.
